noti.ie
-
Introduction
Brief: Redesign the website for NTOI (Nutritional Therapists of Ireland), the professional association for qualified Nutritional Therapists.
Challenge: Make it easy for members and the public to find info, join, and engage with the community.
Goals: Modern, clear, and welcoming site that supports both professionals and the public.
-
Discovery Phase
Stakeholder interviews: Talked to NTOI leadership and a few active members.
Business requirements: Highlight membership benefits, events, and resources.
User needs: Simple navigation, easy access to member services, and public info.
-
Problem Framing
Problem: Old site was dated and hard to navigate—info was buried.
Success: Users can find what they need in a couple of clicks.
Constraints: Limited budget, must work well on mobile, easy to update.
-
User Research
User interviews: Members and site visitors shared what they look for and what frustrates them.
Competitive analysis: Checked other professional associations’ sites for best practices.
Market findings: Most users bounce if they can’t find info quickly.
-
Synthesis
Personas: New members, returning members, and the curious public.
Journey mapping: Homepage → Find info → Join or access member resources.
Key insights: Fast access to membership, events, and resources is key.
-
Solution Development
Info architecture: Clear sections for Membership, Events, Resources, and About.
Wireframes & prototypes: Focused on decluttering and surfacing key actions.
Visual design: Clean, modern, and friendly—nothing intimidating.
-
Testing
Usability testing: Ran with real members and staff.
User feedback: Tweaked navigation labels, improved mobile layouts.
Iterations: Adjusted homepage to highlight most-used features.
-
Implementation
Handoff: Shared annotated wireframes and style guide with dev.
Dev collaboration: Quick back-and-forth to get content and layouts right.
Go-to-market: Announced via member newsletter and social.
-
Results & Impact
Metrics: Faster navigation, more member sign-ups, and increased event registrations.
User adoption: Positive feedback from members and public.
Business impact: Stronger community engagement and easier site updates.
Lessons learned: Simple, clear navigation and friendly visuals make a big difference for professional orgs.
NTOI (Nutritional Therapists of Ireland) is the professional association supporting qualified Nutritional Therapists in Ireland.
I was given the task of working on the design For this site.