noti.ie


  • Introduction

    • Brief: Redesign the website for NTOI (Nutritional Therapists of Ireland), the professional association for qualified Nutritional Therapists.

    • Challenge: Make it easy for members and the public to find info, join, and engage with the community.

    • Goals: Modern, clear, and welcoming site that supports both professionals and the public.

  • Discovery Phase

    • Stakeholder interviews: Talked to NTOI leadership and a few active members.

    • Business requirements: Highlight membership benefits, events, and resources.

    • User needs: Simple navigation, easy access to member services, and public info.

  • Problem Framing

    • Problem: Old site was dated and hard to navigate—info was buried.

    • Success: Users can find what they need in a couple of clicks.

    • Constraints: Limited budget, must work well on mobile, easy to update.

  • User Research

    • User interviews: Members and site visitors shared what they look for and what frustrates them.

    • Competitive analysis: Checked other professional associations’ sites for best practices.

    • Market findings: Most users bounce if they can’t find info quickly.

  • Synthesis

    • Personas: New members, returning members, and the curious public.

    • Journey mapping: Homepage → Find info → Join or access member resources.

    • Key insights: Fast access to membership, events, and resources is key.

  • Solution Development

    • Info architecture: Clear sections for Membership, Events, Resources, and About.

    • Wireframes & prototypes: Focused on decluttering and surfacing key actions.

    • Visual design: Clean, modern, and friendly—nothing intimidating.

  • Testing

    • Usability testing: Ran with real members and staff.

    • User feedback: Tweaked navigation labels, improved mobile layouts.

    • Iterations: Adjusted homepage to highlight most-used features.

  • Implementation

    • Handoff: Shared annotated wireframes and style guide with dev.

    • Dev collaboration: Quick back-and-forth to get content and layouts right.

    • Go-to-market: Announced via member newsletter and social.

  • Results & Impact

    • Metrics: Faster navigation, more member sign-ups, and increased event registrations.

    • User adoption: Positive feedback from members and public.

    • Business impact: Stronger community engagement and easier site updates.

    • Lessons learned: Simple, clear navigation and friendly visuals make a big difference for professional orgs.

NTOI (Nutritional Therapists of Ireland) is the professional association supporting qualified Nutritional Therapists in Ireland.

I was given the task of working on the design For this site.


Previous
Previous

Flash Banners

Next
Next

techspace.ie