Introduction

• Brief: Create an educational video to help users quickly grasp the basics of Go, supporting The Art of War App.

• Challenge: Make ancient game rules clear and engaging for modern learners.

• Goals: Deliver a visually rich, easy-to-follow intro to Go for app users and students.

Discovery Phase

• Stakeholder interviews: Collaborated with academic advisors and app stakeholders.

• Business requirements: Video must integrate seamlessly with The Art of War App and support curriculum goals.

• User needs: Beginners want simple, visual instruction, not dry rulebooks.

Problem Framing

• Problem: Most Go tutorials are either too dense or too basic—users need a fast, clear way to get started.

• Success: Users can watch once and feel confident to play their first game.

• Constraints: Video length (keep it short), must work on mobile and desktop, align with app branding.

User Research

• User interviews: Asked students and casual gamers about learning frustrations.

• Competitive analysis: Reviewed top Go tutorials and YouTube videos.

• Market research: Found that concise, animated explainers drive higher engagement.

Synthesis

• Personas: App users (strategy fans), students, and casual board gamers.

• Journey mapping: From app launch to video view to first Go game.

• Key insights: Visual cues, step-by-step breakdowns, and real-life examples are key for retention.

Solution Development

• Info architecture: Scripted a logical flow—intro, board setup, basic moves, strategy tips.

• Wireframes & prototypes: Storyboarded each scene for clarity and pacing.

• Visual design: Used bold, simple graphics and clear overlays to highlight moves.

Testing

• Usability testing: Showed rough cuts to target users, gathered feedback.

• User feedback: Tweaked pacing, added more visual callouts, trimmed unnecessary detail.

• Iterations: Multiple rounds of edits to tighten script and visuals.

Implementation

• Handoff: Delivered final video assets to dev and content teams.

• Development: Coordinated integration with The Art of War App and site.

• Go-to-market: Promoted as a key resource within the app’s onboarding flow.

Results & Impact

• Metrics: High completion rates, positive feedback on clarity and tone.

• User adoption: More users played Go after watching; fewer support requests about game basics.

• Business impact: Boosted app engagement and learning outcomes.

• Lessons learned: Short, visual-first learning content works best for onboarding new skills.